Advanced · Sales-ready inquiry efficiency

Luxury Real Estate CPL Challenge

The sales director needs a controlled flow of premium apartment inquiries and cannot absorb broad, low-intent form volume.

Business brief

Create a dependable flow of premium inquiries without flooding the sales team with low-intent forms or repeatedly serving the same small audience.

A developer is selling a limited set of luxury apartments in a Tier 1 city. Media can generate inquiry volume, but the sales team only values prospects with the budget, location intent and willingness to book a site visit.

Stakeholder pressureThe sales director wants 15 credible inquiries this week and has warned that uncontactable or out-of-budget leads waste advisor time.

Learning goal

What this challenge tests

Balance premium geo cost, useful qualification and a narrow audience instead of treating the lowest CPL as the best result.

Pass criteriaReach the target score and clear every inquiry-efficiency, volume, relevance and saturation check.

Target to beat

All checks are evaluated against your final Day 4–7 result.

CPA / CPLAt most ₹15,500

ConversionsAt least 15

Qualified outcomes (simulation proxy)At least 12

Cost per qualified outcome (simulation proxy)At most ₹23,000

Lead quality score (simulation proxy)At least 70/100

FrequencyAt most 2.8

Budget limit: ₹300,000
Duration: 7 days
Attempts allowed: 3
Objective: Leads

Ready to decide?

Build the campaign within the assignment guardrails.

The simulator will pause after Day 3 so you can diagnose the result before making your final optimisation decision.

Start assignment