Advanced · Qualified trial acquisition

SaaS Qualified Trial Challenge

Growth needs trial volume, but sales will reject a plan that achieves cheap traffic without role-relevant product evaluators.

Business brief

Build a repeatable free-trial acquisition channel that produces enough relevant product evaluators for onboarding and sales follow-up.

A B2B workflow automation company is acquiring free trials from operations managers at growing firms. The sales team needs users with a real workflow problem, not students or casual productivity-tool browsers.

Stakeholder pressureThe growth lead wants 45 trials, while sales will reject a result that reaches the volume target with poor job relevance or no product-evaluation intent.

Learning goal

What this challenge tests

Protect B2B trial intent by aligning the delivery goal, role-specific message and evaluation journey.

Pass criteriaReach the target score and clear all trial-efficiency, volume, conversion-quality and frequency checks.

Target to beat

All checks are evaluated against your final Day 4–7 result.

CPA / CPLAt most ₹4,000

ConversionsAt least 45

Qualified outcomes (simulation proxy)At least 40

Cost per qualified outcome (simulation proxy)At most ₹6,000

Lead quality score (simulation proxy)At least 70/100

FrequencyAt most 3.0

Budget limit: ₹235,000
Duration: 7 days
Attempts allowed: 3
Objective: Leads

Ready to decide?

Build the campaign within the assignment guardrails.

The simulator will pause after Day 3 so you can diagnose the result before making your final optimisation decision.

Start assignment