Campaign Builder

D2C Skincare Brand Launch

Launch a new skincare bundle and find the first scalable creative angle for cold audiences.

01

Campaign

Define the business goal and spend plan.

Primary target: ROAS and CPA 2.6x ROAS, CPA under target

Hit at least 2.6x ROAS while keeping blended CPA below INR 2,350 and frequency under 3.2.

Primary: ROAS2.6x+

Primary: CPA$28.31 max

ROAS 2.6x+ target

Watch: Below target means revenue is not keeping up with spend.

Current: Measured after launch

Shows whether purchases are profitable enough to scale.

CPA / CPL Healthy $19.04-$28.55

Watch: Watch above $28.31 (USD).

Current: Measured after launch

Connects media efficiency to actual business economics.

CTR 1.2%-2.1%

Watch: Watch below 0.9%.

Current: Measured after launch

Shows whether the hook and audience promise earn attention.

CVR 1.8%-4.2%

Watch: Low CVR points to offer, trust, or funnel friction.

Current: Measured after launch

Separates ad demand from post-click conversion quality.

Frequency At or below 3.2

Watch: Watch above 3.2.

Current: Measured after launch

Rising frequency usually means fatigue and audience saturation.

Campaign Name Objective Buying Type Budget Type CurrencyBudgets and financial results will display in this currency. Budget Amount Duration in Days

03

Creative

Model the quality of the ad itself.

Creative SourceUse an existing post for social proof, or build a new creative strategy. Existing Post

Creative Format Creative QualityPoor = weak hook and clutter. Excellent = polished, relevant, high thumb-stop power. Offer StrengthA strong offer gives users urgency and a clear reason to act now. Messaging MatchStrong match means the ad aligns with the audience pain point, intent, and offer.

Creative Quality

Poor: weak hook, cluttered visual, low clarity. Average: understandable but not memorable. Good: clear hook and strong visual hierarchy. Excellent: highly engaging and polished.

Offer Strength

Weak: generic value proposition. Medium: decent incentive. Strong: compelling value, urgency, and perceived benefit.

Messaging Match

Poor: not aligned with intent. Average: partially relevant. Strong: clearly aligned with need, stage, and offer.

04

Landing Page / Funnel

Funnel experience combines speed, relevance, clarity, trust, ease of completion, and mobile usability.

Page SpeedSlow pages waste paid clicks before people evaluate the offer. Message Match on Page CTA ClarityA clear CTA reduces hesitation and improves conversion rate. Form FrictionMore fields and unclear steps lower completion rate. Trust Signals Mobile Experience

05

Strategy Controls

Set scale, refresh, and promo decisions.

Aggressive Scaling Creative Refresh Plan Retargeting Layer Promo / Discount